Lack of Color’s website plays a critical role in how the brand is experienced globally. The challenge was not reinvention, but refinement. The existing site required a more considered structure to support product discovery, storytelling, and international customers without diluting the brand’s distinctive tone. The focus was on enhancing clarity and usability while preserving the editorial quality that defines Lack of Color’s visual language.

Through collaborative UX workshops and close alignment with the internal team, Bedford Lane helped translate brand vision into practical design decisions. Navigation, collection layouts, and product pages were refined to create a calmer, more intuitive browsing experience. Every change was designed to feel natural to the brand, strengthening functionality without overpowering the aesthetic.