Kit:

Skincare for All skinkind

Shopify Plus

visit live site

Kit is a gender-neutral skincare brand built around simplicity, premium quality, and modern formulations designed for everyday routines. With a strong brand ethos and growing product range, the website needed to clearly communicate value while supporting a seamless shopping experience across devices.

Bedford Lane partnered with Kit to design and build a high-performance Shopify Plus experience that balanced strong visual identity with clarity, usability, and conversion.

+30%*

Store sessions

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

+194%

Users reached checkout

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

+119%

Add to cart rate

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

+107%

Conversion Rate

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

No items found.

Translating brand ethos into experience

Kit’s brand is grounded in restraint, clarity, and purpose. The digital experience needed to reflect this philosophy while helping customers navigate products, ingredients, and routines with confidence. The focus was on creating an interface that felt editorial and considered, without introducing friction. Content, navigation, and product presentation were carefully structured to support both first-time visitors and returning customers.

Alongside visual refinement, the site needed to perform commercially. Customer journeys were designed to reduce cognitive load, improve product discovery, and guide users naturally toward purchase. Every interaction was considered through the lens of usability and conversion, ensuring the experience felt intuitive without losing the brand’s distinctive tone.

No items found.

The Challenge

Delivering performance on a tight timeline.

The project required delivering a highly considered ecommerce experience within a compressed timeframe. Strategy, design, and execution needed to move quickly, without compromising quality or performance.

Balancing brand expression with usability and conversion was critical. The final solution had to feel calm and editorial, while still supporting a fast, efficient path to purchase across mobile and desktop.

A focused build, executed end to end

Bedford Lane delivered a custom Shopify Plus build supported by detailed UX and UI design across key templates, including homepage, collection, product, and cart experiences.

Responsive layouts, improved navigation, and enhanced product storytelling were paired with performance-focused engineering. The result is a flexible, scalable platform that showcases Kit’s products while supporting ongoing growth and optimisation.

"Working with Bedford Lane on the redesign of our kit website was an absolute pleasure. In an impressively short timeframe, they not only understood our needs but also collaborated seamlessly with us to optimize every aspect of the site. Their execution was flawless, delivering a website that exceeded our expectations in both functionality and aesthetics.

What truly sets Bedford Lane apart is their exceptional level of service and dedication to our vision. They were incredibly easy to work with, always responsive to our inquiries and feedback. They demonstrated a genuine commitment to going above and beyond, offering valuable insights and solutions every step of the way.

Thanks to Bedford Lane, we now have a website that not only showcases our products effectively but also enhances the overall user experience. Their professionalism, expertise, and genuine passion for what they do is evident in what they were able to achieve for us. We highly recommend Bedford Lane to anyone seeking a top-notch Shopify Partner.”

Annie Hersham

Assistant Brand Manager

No items found.

Webby Award for Best Mobile User Experience

Domaine wins the Webby People’s Voice Award for Best Mobile UX with our innovative Timex site redesign. This work exemplifies our philosophy that — when implemented well — innovative visual design is a core part of creating world-class user experiences.

Kit’s new website delivers a clearer, more confident digital experience that aligns with the brand’s values and supports its long-term ambitions.

With a strong foundation in place, the platform is positioned to evolve alongside the business. Bedford Lane continues to support Kit as a strategic partner, helping refine and optimise the experience as the brand grows.

BEDFORD LANE

+30%*

Store sessions

+194%

Users reached checkout

+119%

Add to cart rate

+107%

Conversion Rate

Translating brand ethos into experience

The Challenge

A focused build, executed end to end

Webby Award for Best Mobile User Experience

Services

Ongoing Optimisation & Support

Systems Integrations

App & Custom Function Development

Platform Migrations

Custom Shopify Builds

Art Direction & Visual Identity

Conversion-Focused Design

Design Systems & Component Libraries

UI Design

Migration Planning

Platform & Architecture Planning

Shopify Consulting

Website & UX Audits

CRO & Performance Analysis

Shopify Theme Development

UX Strategy & Customer Journey Design

Ecommerce Strategy & Roadmapping

Features

Cross-Boarder Commerce

Size Finder

Virtual Try On

3D/AR Viewer

Advanced Discounting

Shop the Look

Subscriptions

Up-Sells & Cross-Sells

Loyalty & Rewards

Wishlist

Checkout

Waitlist

Product Bundling

UGC & Social Feeds

Mega Menu

Reviews

Service Partners

Tech Partners

ATP Science

ATP Science