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StrategyDesignEngineeringunified retail
Strategy
Design
Engineering
Unified Retail
our services

We operate at the intersection ✦ of design and engineering

Our work sits where strategic thinking meets execution. Design and engineering aren’t separate phases here, they’re disciplines that inform each other from day one.

That’s how we build platforms that perform now and hold up over time.

StrategyDesignEngineeringunified retail

Strat-egy

Strat-egy

Strategy gives the work its shape. It’s how we define direction, make trade-offs, and ensure effort is spent where it counts. Before anything is designed or built, we get clear on what success actually looks like.

Short heading goes here

Before anything moves, we plan thoroughly.

Data structures, SEO considerations, functionality, and edge cases are mapped before execution begins.

The goal is a controlled transition with minimal disruption, not a rushed migration that creates problems later.

Migration Planning

Early decisions shape everything that follows, especially on Shopify.

We plan the platform architecture to balance flexibility, performance, and maintainability from day one.

The result is a setup that can evolve as you grow without piling up technical debt.

Platform & Architecture Planning

Senior guidance for teams navigating platform decisions, tooling, and implementation detail.

We help you make informed choices that stand up over time, avoid costly mistakes, and keep the build moving.

Think of it as experienced judgement on tap, not generic advice or ticket support.

Shopify Consulting

We take a considered look at your existing site across usability, performance, and structure.

The aim is to identify friction, missed opportunities, and unnecessary complexity, then turn that into a clear plan of action.

You get prioritised recommendations you can implement straight away, not a theoretical report that gathers dust.

Website & UX Audits

We analyse how customers actually behave, not how we assume they should.

From navigation and product discovery to checkout flow, we surface where users drop off and why.

Insights are grounded in data and translated into focused recommendations that improve conversion and efficiency over time.

CRO & Performance Analysis

We help teams get clear on what matters most before committing time and budget. Strategy work defines priorities, sequencing, and the trade-offs required to move forward with confidence.

The outcome is a practical roadmap that aligns business goals, customer needs, and technical reality. No guesswork. No wasted motion.

Ecommerce Strategy & Roadmapping

STRATEGY

Migration Planning
Migration Planning

Before anything moves, we plan thoroughly.

Data structures, SEO considerations, functionality, and edge cases are mapped before execution begins.

The goal is a controlled transition with minimal disruption, not a rushed migration that creates problems later.

Platform & Architecture Planning
Platform & Architecture Planning

Early decisions shape everything that follows, especially on Shopify.

We plan the platform architecture to balance flexibility, performance, and maintainability from day one.

The result is a setup that can evolve as you grow without piling up technical debt.

Shopify Consulting
Shopify Consulting

Senior guidance for teams navigating platform decisions, tooling, and implementation detail.

We help you make informed choices that stand up over time, avoid costly mistakes, and keep the build moving.

Think of it as experienced judgement on tap, not generic advice or ticket support.

Website & UX Audits
Website & UX Audits

We take a considered look at your existing site across usability, performance, and structure.

The aim is to identify friction, missed opportunities, and unnecessary complexity, then turn that into a clear plan of action.

You get prioritised recommendations you can implement straight away, not a theoretical report that gathers dust.

CRO & Performance Analysis
CRO & Performance Analysis

We analyse how customers actually behave, not how we assume they should.

From navigation and product discovery to checkout flow, we surface where users drop off and why.

Insights are grounded in data and translated into focused recommendations that improve conversion and efficiency over time.

Ecommerce Strategy & Roadmapping
Ecommerce Strategy & Roadmapping

We help teams get clear on what matters most before committing time and budget. Strategy work defines priorities, sequencing, and the trade-offs required to move forward with confidence.

The outcome is a practical roadmap that aligns business goals, customer needs, and technical reality. No guesswork. No wasted motion.

Design

Design

Design is how strategy becomes experience. We focus on clarity, flow, and intent to create interfaces that feel considered and work hard. Good design should guide users, strengthen brand, and quietly support conversion.

Short heading goes here

Digital-first art direction that strengthens brand presence across every ecommerce touchpoint.

We define a visual language that feels cohesive from homepage to PDP, campaigns, and content.

The outcome is a brand experience that is confident, consistent, and unmistakably yours.

Art Direction & Visual Identity

Design decisions should earn their place.

We focus on clarity, flow, and intent to guide users towards action without distraction or gimmicks.

Optimisation is treated as an ongoing process, informed by behaviour and refined over time.

Conversion-Focused Design

We create modular systems that support consistency across large builds and ongoing iteration.

Components are designed to be flexible, reusable, and easy to maintain for teams working at pace.

This approach speeds up delivery while protecting design quality as the site grows.

Design Systems & Component Libraries

UI design brings structure and clarity to the experience.

We focus on hierarchy, spacing, typography, and interaction to create interfaces that feel considered and easy to use.

Visual decisions are grounded in brand and function, balancing expression with usability.

UI Design

We design experiences based on real customer behaviour and commercial context. User journeys are mapped to reduce friction, clarify intent, and support conversion.

This work sets a clear foundation for design and development, ensuring every screen serves a purpose.

UX Strategy & Customer Journey Design

DESIGN

Art Direction & Visual Identity
Art Direction & Visual Identity

Digital-first art direction that strengthens brand presence across every ecommerce touchpoint.

We define a visual language that feels cohesive from homepage to PDP, campaigns, and content.

The outcome is a brand experience that is confident, consistent, and unmistakably yours.

Conversion-Focused Design
Conversion-Focused Design

Design decisions should earn their place.

We focus on clarity, flow, and intent to guide users towards action without distraction or gimmicks.

Optimisation is treated as an ongoing process, informed by behaviour and refined over time.

Design Systems & Component Libraries
Design Systems & Component Libraries

We create modular systems that support consistency across large builds and ongoing iteration.

Components are designed to be flexible, reusable, and easy to maintain for teams working at pace.

This approach speeds up delivery while protecting design quality as the site grows.

UI Design
UI Design

UI design brings structure and clarity to the experience.

We focus on hierarchy, spacing, typography, and interaction to create interfaces that feel considered and easy to use.

Visual decisions are grounded in brand and function, balancing expression with usability.

UX Strategy & Customer Journey Design
UX Strategy & Customer Journey Design

We design experiences based on real customer behaviour and commercial context. User journeys are mapped to reduce friction, clarify intent, and support conversion.

This work sets a clear foundation for design and development, ensuring every screen serves a purpose.

Engin-eering

Engin-eering

Engineering is where ideas are tested. We build Shopify solutions that are fast, resilient, and designed to evolve as businesses grow. If it ships, it’s engineered for real-world use, not just launch day.

Support that focuses on stability, performance, and continuous improvement.

We work alongside your team to keep momentum after launch, prioritise updates, and address issues early.

Quietly keeping things running properly, while making the platform better over time.

Ongoing Optimisation & Support

We integrate Shopify with the systems that keep your business running.

ERP, POS, logistics, payments, and analytics connections are built to be stable, secure, and support real operations.

Integrations are designed with future change in mind, not brittle quick fixes.

Systems Integrations

When off-the-shelf tools fall short, we build the missing piece.

This includes apps, checkout extensions, and bespoke logic designed to integrate cleanly with Shopify and your wider stack.

Solutions stay focused and maintainable, so you are not stuck with a fragile one-off.

App & Custom Function Development

End-to-end migrations to Shopify or Shopify Plus, executed carefully.

Content, data, and functionality are handled methodically to avoid disruption to customers and teams.

Performance and SEO are protected throughout, with quality checks baked in.

Platform Migrations

For complex requirements, we deliver bespoke Shopify builds tailored to how your business actually operates.

Functionality is shaped around your workflows, not constrained by templates or one-size tooling.

The focus is reliability, scalability, and long-term viability.

Custom Shopify Builds

We build custom Shopify themes designed for performance, flexibility, and longevity. Code is structured for maintainability and ease of iteration.

Themes are built to support real-world content, traffic, and operational demands, not just launch day.

Shopify Theme Development

ENGINEERING

Ongoing Optimisation & Support
Ongoing Optimisation & Support

Support that focuses on stability, performance, and continuous improvement.

We work alongside your team to keep momentum after launch, prioritise updates, and address issues early.

Quietly keeping things running properly, while making the platform better over time.

Systems Integrations
Systems Integrations

We integrate Shopify with the systems that keep your business running.

ERP, POS, logistics, payments, and analytics connections are built to be stable, secure, and support real operations.

Integrations are designed with future change in mind, not brittle quick fixes.

App & Custom Function Development
App & Custom Function Development

When off-the-shelf tools fall short, we build the missing piece.

This includes apps, checkout extensions, and bespoke logic designed to integrate cleanly with Shopify and your wider stack.

Solutions stay focused and maintainable, so you are not stuck with a fragile one-off.

Platform Migrations
Platform Migrations

End-to-end migrations to Shopify or Shopify Plus, executed carefully.

Content, data, and functionality are handled methodically to avoid disruption to customers and teams.

Performance and SEO are protected throughout, with quality checks baked in.

Custom Shopify Builds
Custom Shopify Builds

For complex requirements, we deliver bespoke Shopify builds tailored to how your business actually operates.

Functionality is shaped around your workflows, not constrained by templates or one-size tooling.

The focus is reliability, scalability, and long-term viability.

Shopify Theme Development
Shopify Theme Development

We build custom Shopify themes designed for performance, flexibility, and longevity. Code is structured for maintainability and ease of iteration.

Themes are built to support real-world content, traffic, and operational demands, not just launch day.

unified retail

we build Unified commerce solutions ✦ for every channel

Shopify D2C

We partner with direct to consumer brands across strategy, design, build, and optimisation. From Shopify migrations to full redesigns, we focus on performance, clarity, and long-term scalability. Built for growth, not just launch.

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Shopify B2B

We unlock business to business commerce on Shopify for brands with complex customer structures. Trade pricing, wholesale workflows, and tailored experiences are designed to fit how your business actually operates. Powerful under the hood, simple on the surface.

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Shopify POS

We integrate Shopify Point of Sale to unify online and in-store operations. Inventory, customer data, and reporting work together seamlessly across channels. Designed to support retail teams without adding operational friction.

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