Local Supply recognised the need for a more flexible and future-ready ecommerce platform. The existing site required improvement across product discovery, navigation, and overall usability to better support conversion and repeat purchase. Using a Shopify Theme Store selection as a starting point, Bedford Lane focused on shaping a more intentional experience through targeted customisation, ensuring stability while significantly improving the way customers browse and shop.

The new experience was designed to showcase both brand and product with greater clarity. Collection layouts, navigation structure, and content hierarchy were refined to reduce friction and help customers make purchasing decisions more easily. By presenting information in a more considered and visual way, the site now supports stronger engagement without overcomplicating the journey.