Shopify Plus for Global Brands
Renowned as a leading Australian menswear brand, Calibre has been a trailblazer in the country’s fashion landscape for over 30 years. Founded in 1989 by Gary Zecevic, Calibre remains dedicated to crafting premium menswear that exemplifies inventive classicism and timeless style.
Gary Zecevic's unwavering focus on product quality and design integrity underscores Calibre's ethos, ensuring that the brand's reputation speaks for itself, independent of any personal acclaim.
As pioneers in the Australian men's fashion industry, Calibre Menswear sought to redefine the standards of online retail, creating an immersive and unparalleled shopping journey that shared the brand story with their astute clientele.
Calibre identified areas for digital improvement, focusing on a cohesive ecommerce strategy, enhanced user experience, and accessibility compliance. They aimed to increase conversion rates, improve UI design, and ensure scalability for future growth.
The approach to Calibre's digital challenges was multi-faceted. We devised a comprehensive ecommerce strategy, implemented conversion rate optimization techniques, and conducted immersive UX workshops to enhance user engagement and drive increased sales.
Our expert designers crafted visually stunning UI designs to elevate Calibre's brand identity and improve customer experience. Leveraging Headless Shopify commerce, we developed a flexible solution to meet Calibre's evolving needs, while also prioritizing accessibility updates to ensure inclusivity and compliance with accessibility standards.
Through a strategic blend of services, Bedford Lane not only transformed Calibre's digital assets but also fostered a sustained partnership focused on growth and innovation.
The ongoing collaboration with Calibre has seen a significant 29% year-over-year increase in online sales since partnering.
"Bedford Lane took our existing headless Shopify website and elevated it to new heights. Their ability to seamlessly integrate with our strategy has been a game-changer in driving the performance of our site. We've partnered with Bedford Lane for over a year, and couldn't be more thrilled with their services. Their expertise and attention to detail has been amazing, and we highly recommend them to anyone looking to transform their online store."
