ATP Science’s existing website supported a growing product range and loyal customer base, but it had become harder to maintain and less adaptable as the business evolved. The opportunity was to create a more robust ecommerce foundation that could support growth without adding operational complexity. The rebuild focused on improving product discovery, streamlining key customer journeys, and ensuring the platform could scale alongside the brand.

A clear, intuitive experience was essential. Navigation, page structure, and content hierarchy were refined to help customers find the right products quickly, while reinforcing ATP Science’s science-led positioning. Responsive design and UI improvements ensured the experience performed consistently across devices, supporting both new and returning customers.