Rather than starting from scratch, the project focused on significantly enhancing an existing Shopify theme that had already been proven in market. This allowed the team to move quickly while retaining the stability and reliability of a well-established foundation. The goal was to push the experience further visually and functionally, shaping the theme to feel unmistakably House of Darwin while supporting the demands of a growing ecommerce operation.

House of Darwin’s brand thrives on colour, energy, and personality. The website needed to reflect that sense of excitement without compromising usability or performance. Layouts, interactions, and visual details were carefully refined to create a more engaging, expressive experience that still felt intuitive and easy to shop across devices.