# Bedford Lane

> Bedford Lane is a Melbourne-based ecommerce agency that designs and builds high-performance Shopify and Shopify Plus experiences for ambitious commerce brands. Strategy, design, and engineering working as one.

Bedford Lane is a Shopify Premier Partner with a small, senior team based at Level 32, 367 Collins Street, Melbourne, Australia. The agency works with premium fashion, beauty, wellness, and lifestyle brands including Tony Bianco, Calibre, Lack of Color, Kit, House of Darwin, and Morrison. Core capabilities cover ecommerce strategy, UX and UI design, conversion rate optimisation, custom Shopify theme development, platform migrations to Shopify and Shopify Plus, app and checkout extension development, systems integrations (ERP, POS, logistics, payments, analytics), and ongoing optimisation and support retainers. Bedford Lane also delivers Shopify B2B and Shopify POS builds alongside D2C.

## Services

- [Services overview](https://www.bedfordlane.co/services): Full breakdown of strategy, design, and engineering services, plus Shopify D2C, B2B, and POS solutions
- [Strategy](https://www.bedfordlane.co/services#strategy): Migration planning, platform and architecture planning, Shopify consulting, website and UX audits, CRO and performance analysis, ecommerce strategy and roadmapping
- [Design](https://www.bedfordlane.co/services#design): Art direction and visual identity, conversion-focused design, design systems and component libraries, UI design, UX strategy and customer journey design
- [Engineering](https://www.bedfordlane.co/services#engineering): Shopify theme development, custom Shopify builds, platform migrations, app and custom function development, systems integrations, ongoing optimisation and support

## Work

- [Work overview](https://www.bedfordlane.co/work): Selected case studies across fashion, beauty, wellness, and lifestyle brands
- [Tony Bianco](https://www.bedfordlane.co/work/tony-bianco): Replatform to Shopify Plus for the footwear and accessories brand, reducing technical debt and simplifying operations at scale
- [Calibre](https://www.bedfordlane.co/work/calibre): Redesign and rebuild of the menswear brand's Shopify Plus store, improving navigation and product discovery
- [Lack of Color](https://www.bedfordlane.co/work/lack-of-color): UX refinements and strategic enhancements to the hat brand's Shopify Plus store to support global growth
- [Kit](https://www.bedfordlane.co/work/kit): Design and build of a Shopify Plus store for the gender-neutral skincare brand, balancing visual identity with usability and conversion
- [House of Darwin](https://www.bedfordlane.co/work/house-of-darwin): Shopify theme overhaul for the community-driven streetwear label, including limited-drop templates and back-in-stock notifications
- [ATP Science](https://www.bedfordlane.co/work/atp-science): Shopify Plus rebuild for the nutrition brand with custom bundle functionality and improved operational efficiency
- [Morrison](https://www.bedfordlane.co/work/morrison): UX audit and incremental conversion improvements for the womenswear brand across navigation, page structure, and product presentation
- [Selfish Supplements](https://www.bedfordlane.co/work/selfish-supplements): Launch build of a bold, shoppable Shopify Plus store for the influencer-led wellness brand
- [Local Supply](https://www.bedfordlane.co/work/local-supply): Shopify 2.0 rebuild for the Bondi-born eyewear brand, supporting a clearer shopping experience and future growth

## Company

- [Partners](https://www.bedfordlane.co/partners): Vetted technology partners across search and merchandising, returns, loyalty and reviews, subscriptions, payments, customer support, developer tools, and ERP integrations
- [Careers](https://www.bedfordlane.co/careers): Team culture and open roles across engineering, design, strategy, and account management

## Optional

- [LinkedIn](https://www.linkedin.com/company/bedford-lane/): Company updates and thought leadership
- [Instagram](https://www.instagram.com/bedford_lane/): Recent work and brand content